Whether it's a boutique hot shop, a worldwide agency or a direct to client project, it won't change my love of doing great creative work. There's such a rewarding feeling when good ideas happen.

Over the years I’ve gained invaluable experience of creative strategy and communication. I’m client-friendly (according to clients) and happy to present my own ideas or teamwork, where I’m pragmatic but always willing to argue a good cause.

Previously I was responsible for creatively directing up to 8 teams, including hiring & firing. Plus working in a worldwide company I travelled extensively, linking up with sister agencies and supervising projects at home and abroad.

These days I'm a quick but safe pair of hands on the freelance circuit, mainly working solo as a Creative Director (i.e. hybrid copywriter/art director).

I’ve really enjoyed the ride and - cliché alert - I still really do.